B-Reel Signs Simon Cole
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Swedish production company B-Reel has signed director Simon Cole for their global representation. Simon Cole has spent the past ten years at HSI Productions, originally as one half of the directing duo Joe Public alongside Adam Cameron, and later on his own at HSI. During his tenure with Joe Public he received two prestigious Director’s Guild of America award nominations.
Cole’s first project with B-Reel is a gun safety PSA called “Evolve”, for agencies Erwin Penland and Hill Holiday Boston.
“I approach every project with the same energy and feeling of dedication in finding what makes a commercial work”, Cole said. “B-Reel shares the same level of enthusiasm and approach to problem solving as me with each new project. They’re a new generation of commercial and digital content company, and being able to tap into that makes it a perfect marriage.”