Cinema VR is Here
< Previous post
Next post >
Virtual reality when it comes to media and television has been somewhat unclear for a number of years, but now several big name companies are apparently ready to take the next step. Three companies – Netflix, Hulu and 20th Century Fox, have all announced their plans in integrating VR in significant ways. Fox plans to integrate over a hundred titles to Oculus’ new virtual reality headset, which allows them to be viewed in “virtual reality cinema” using the Oculus Rift and Samsung’s Gear VR headset. This includes big films such as Alien, Gone Girl, X-Men: Days of Future Past, 28 Days Later, Die Hard, Predator, Office Space, and Birdman.
“VR cinema is a new way of presenting our movies, and has the opportunity to bring in mass market consumers to virtual reality”, 20th Century Fox Home Entertainment president Mike Dunn explained in a statement. “With Oculus Video, we are leveraging the scale and flexibility of mobile, while continuing to deliver a powerful, emotional experience for consumers. We are just scratching the surface of how Hollywood and VR will revolutionize entertainment by exploring innovative ways to develop immersive experiences as a new storytelling medium.”
But Fox is far from alone. Two of the biggest streaming providers, Hulu and Netflix, have both announced their plans to launch new VR apps to “give users a 3D way to explore content.” The “Netflix Living Room” app is available now through the Samsung Gear VR headset, while Hulu plans to launch their app next autumn.
“Providing viewers with dynamic environments of their choice and themed around their favorite shows provides a whole new level of engagement, which together with our cinematic VR experiences makes Hulu an exciting VR destination”, Hulu’s VP of device platforms Julian Eggebrecht said.