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Icona Pop in 360 Degrees

Posted by: admin | News | December 10, 2015 Icona Pop in 360 Degrees

Samsung premieres the Swedish pop duo Icona Pop’s new single “F. U,” as a live 360 degrees interactive concert online. The concert can be seen here:http://www.samsung.com/se/circleofsound/

“With this project, we really wanted to highlight what Samsung’s 360 speaker can do”, says Dennis Phang at DDB Stockholm, who directed the campaign. “It’s a complete contrast to the experience of directional speakers which people are generally accustomed to. So, we figured the best way to demonstrate it was to let 360 people experience it from one angle each. The great thing is that speaker can be placed in the middle of a room which incites a new type of social listening. It becomes something to gather around. We wanted to create this intimate and social music experience online – one that generates a special bond between those who participate. It was nice to let Samsung treat music lovers with something special but also had the added bonus of being an exciting new project for me and my colleague Martin Runfors.”

Rebecca Jerndahl, account director at DDB Stockholm, added: “Together with Icona Pop we wanted to deliver music in a whole new way. Thanks to Samsung’s 360 speaker the audience got to experience the duo from all angles, each and every one of them with the same fantastic but unique sound experience. Now we’re releasing the interactive concert for everyone”