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Academy Award winning production studio Digital Domain has joined forces with Immersive Media to create IM360, a new joint venture with the goal of creating cutting edge interactive experiences.
Digital Domain is best known for their in Hollywood blockbusters such as Iron Man 3, Transformers, and Titanic, while Immersive Media has made themselves known for creating video experiences for companies such as Disney and ABC. The companies’ new partnership IM360 now aims to “change the landscape of visual content creation”.
“New visual experiences are exploding across the world, impacting advertising, television, film and gaming, and Immersive Media have been at the forefront for years,” said Daniel Seah of Digital Domain. “To drive the content revolution, it’s crucial for us and our partners to be ahead of the curve. Immersive Media shares our vision of innovation, and this joint venture allows us to combine our unique complementary strengths.”
“We are thrilled to be partnering with the talented people at Digital Domain,” said Myles McGovern of Immersive Media. “It’s an exciting time for virtual reality and Immersive’s IP is essential in the growing VR space. The combination of these innovative companies will make immediate impact on the rapidly changing world of VR entertainment.”