Omnicom Creates Mega-Studio
< Previous post
Next post >
The Omnicom Group has now revealed their plans to combine three studios into one mega-studio. The studios set to be combined are BBDO, DDB and TBWA, together forming a single entity called eg+.
The merge will allow for greater efficiency and greater possibilities to focus entirely on the needs of the client. The headquarter, which is placed on Avenue of the Americas in New York City, is supplemented with a large range of offices in other countries. The plan is to use the merge to allow for quicker turnarounds and more flexibility, and Paul Hosea; CEO, said that “Global clients are requesting more channels, and we had to scale to distribute their messages in all mediums.”
“We will work with the agencies to not produce commercials, per se, but to provide the distribution and applications of their messages both above and below the line,” Paul Hosea said. “We work across media—digital, print, moving images and ATL work.”